UTM Link Builder
Add UTM tags to links to track your campaigns.
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About UTM Link Builder
UTM tags tell Google Analytics where your visitors came from. Add source, medium and campaign to any link and see exactly which post, email or ad brought traffic.
How to use UTM Link Builder
- 1Paste your page URL.
- 2Fill in source, medium and campaign name.
- 3Copy the tagged link and use it in your post, email or ad.
Why use this tool?
- Private. What you type stays in your browser.
- Free. No sign up, no limits, no watermark.
- Fast. Results in seconds, no waiting in a queue.
- Any device. Works on computers, tablets and phones.
Frequently asked questions
What is the difference between source and medium?
Source is where the visit came from, like facebook or newsletter. Medium is the type of traffic, like social, email or cpc.
Should I use UTM links inside my own site?
No. Use them only on links from other places, or they will break your analytics data.
Are UTM values case sensitive?
Yes. Stick to lowercase to keep reports clean.